About RADD

'The Entertainment Industry's Voice for Road Safety'

An internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety. Founded in 1986, RADD advocates the use of designated drivers, seatbelts and safe driving through control behind the wheel, making responsible behavior the norm. RADD's messages are non-judgmental, hip and positive.

RADD© "Friends" Radio Spots (PSAs) View Summit Clips

RADD Sponsors KROQ's sold-out Weenie Roast 2015

More on RADD

The Entertainment Industry's Voice for Road Safety

RADD
RADD is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety. RADD's messages are non-judgmental, hip and positive. RADD is known globally for the iconic, celebrity "Friends Don't Let Friends Drive Drunk" campaign it produced for almost two decades in conjunction with the US Department of Transportation, the Ad Council and the National Association of Broadcasters.
Vision
RADD's leaders have a vision of the world that includes the following: Driving responsibly and exercising control on wheels are the norm. Sober designated drivers and public transportation get people home safely. 100% of the nation's vehicle occupants are buckled up.
Mission
RADD – the entertainment industry's voice for road safety – is dedicated to saving lives and reducing injuries through education.

RADD-ONDCP Ohio Teen DUID Awareness Campaign

Rolling out a new program to curb drugged driving

RADD©, The Entertainment Industry's Voice for Road Safety, in partnership with the Office of National Drug Control Policy (ONDCP), the Governors Highway Safety Association (GHSA), the Ohio Office of Traffic Safety (OTSO), SADD, Ohio SADD, the Higher Ed Center (HECAOD), RADD’s corporate and community supporters, and its funders led by Ford Driving Skills for Life, is launching a public awareness campaign to educate teens and young adults, ages 14-24 about the risks of driving under the influence of prescription, over-the-counter (OTC) drugs, and marijuana. The campaign will be piloted in the state of Ohio from Oct. 1, 2015 – Sept. 30, 2016.

The campaign’s purpose

The purpose of the campaign is to make sure young adults understand the consequences of using drugs and driving. We want to get ahead of a growing safety threat on our roads, especially as more states relax marijuana use laws.

Our approach

To facilitate real change on drugged driving it will take a concerted effort to raise awareness among young adults. We are crafting peer-to-peer social media efforts, grassroots engagement through youth and traffic safety groups, and providing top- down support by providing local groups with materials such as messaging, public service announcements, gaining the participation of local and national celebrities, political and law enforcement leaders, and national organizations. We will communicate the consequences, work with law enforcement to step-up enforcement efforts and lend support as stronger policies are considered at the state and local levels. This strategic combination has proven to change behavior and improve health outcomes.

Messengers

RADD is rallying celebrities, sports personalities and prominent Ohioans to serve as spokespeople for the campaign.

Main campaign messages

Get caught driving high and you can kiss your license goodbye. Not to mention some serious fines and even jail time. And cops know how to spot a high driver. High driving is impaired driving. And it’s illegal. Just like driving drunk. So remember, Drugged Driving = DONE Driving.

  1. Think before getting behind the wheel high – drugs weaken your driving skills.

    1. A recent review of the literature on drug-impaired driving found that marijuana nearly doubles the risk of a driver being involved in a motor vehicle collision resulting in serious injury or death.

  2. The consequences of driving under the influence of drugs are too great to risk your future.

    1. Legal consequences for a positive drug test from driving under the influence of drugs can include loss of license, expensive fines and jail time.

    2. Additional consequences for drugged driving include harming yourself or others on the road.

    3. All of these consequences have a negative impact on future life activities including college and getting a job.

  3. Think people can’t recognize if you’re high or not when driving? Law Enforcement is trained to detect impaired driving, including driving high, and is actively looking.

    1. During increased law enforcement high visibility windows, teams are trained and available to identify drivers under the influence of alcohol and drugs.

References: 1. Traffic Injury Research Foundation. [2013]. The Road Safety Monitor 2013: Drugs and Driving [Report]. Asbridge, M., Hayden, J. A., Cartwright, J. L. (2012). Acute Cannabis Consumption and Motor Vehicle Collision Risk: Systemic Review of Observational Studies and Meta-Analysis. British Medical Journal, 344:e536.



RADD-ONDCP Ohio Teen DUID Summit

July 11, 2014, 9 am – 5 pm
Nationwide Corporate Headquarters
Jeffers Auditorium, 1 Nationwide Plaza, Columbus, OH 43215

Download the Slides and View Taped Highlights of Each Speaker:

If you missed us in Columbus, you can view taped highlights of the morning and afternoon sessions of this groundbreaking event, featuring national leaders -- America's Drug Czar and the Chairman of the National Transportation Safety Board, among others -- and renowned scientists like Dr. Ralph Hingson from NIAAA by clicking here.

Learn how you can become part of the solution by hearing and seeing the presentations at this first-of-its-kind meeting on teen drugged driving in America by viewing these links: View each speaker's highlights or Download slides

SUMMIT

RADD and the Office of National Drug Control Policy (ONDCP) co-hosted the nation’s first-ever comprehensive public forum on teen drugged driving. The Summit brought together government leaders, scientific experts and community leaders, for an in-depth discussion on the latest research and strategies to protect young drivers, in Ohio and across the nation. At this groundbreaking event, speakers explored the current research landscape of drugged driving and discussed how to implement programs and initiatives to control this rising public health concern.

PRE-EVENT “HANDS-ON” DUID DRIVING DEMO

PRE-EVENT “HANDS-ON” DUID DRIVING DEMO, 6 – 8:00 am EDT Prior to the Summit, Ford Driving Skills for Life and the Governors Highway Safety Association hosted a hands-on driving demonstration from 6 - 8 am. Teen participants and local media experienced some of the physical and cognitive limitations of impaired driving while piloting a vehicle on an obstacle course and engaging in other “sobriety” tests. See photos and learn more about the event at https://www.drivingskillsforlife.com/mediacenter1/latest-happenings

Media inquiries, please contact: Amanda Amsel, MurphyEpson, (614) 221-2885, ext. 22, aamsel@murphyepson.com

In-kind and material support to produce the Summit was generously donated to RADD, a 501c3 nonprofit, by Nationwide and Ford Driving Skills for Life.

SEE the RADD-ONDCP Ohio Teen DUID Summit

View Video Clips

Outreach: RADD California Coalition

The RADD California Coalition is the State of California’s Hospitality Coalition.

MISSION

The RADD California Coalition (RCC) was formed in 2005, to develop and implement innovative environmental solutions and mass-market campaigns to reduce DUIs (taxi cabs and non-drinking designated drivers), and use incentives to reward positive behavior.

Its mission is to engage business, hospitality, media, college, transportation, and state government leaders in a forum to utilize marketing techniques, science-based programs and lifestyle solutions to reduce deaths and injuries among ages 18-34 on California's roads.

RCC Co-Chairs are RADD’s President, Erin Meluso and Tim Gorsuch, Director of the California Department of Alcoholic Beverages. RADD’s Marian Novak manages it.

SCOPE

The impaired-driving prevention work of the RADD California Coalition is threefold:

1. Annually undertake a minimum of one statewide mass-market awareness campaign sponsored by the Coalition;

2. Foster a variety of appropriate partnership activities among Coalition members, and

3. Spotlight and reward outstanding efforts by individual Coalition members.

FOUNDING MEMBERS

RCC STATE FOUNDING PARTNERS: California State Transportation Agency (CalSTA), California Business, Consumer Services & Housing Agency (BCSHA), Department of Alcoholic Beverage Control (ABC); California Department of Transportation (Caltrans); California Highway Patrol (CHP); Department of Motor Vehicles (DMV); Office of Traffic Safety (OTS, RADD’s grant funder); Regents of the University of California/University of California Irvine, Health Education Center (RADD’s grant partner)

RCC FOUNDING MEMBERS: AAA (Automobile Club of Southern California and California State Automobile Association); Alcoholic Beverage Consulting Service; American Federation of Musicians; Anheuser-Busch Companies; AOD Initiatives; The BACCHUS Network; California Beer and Beverage Distributors; California Broadcasters Assoc.; California Beverage Merchants Assoc.; California Grocers Assoc.; California Hotel and Lodging Assoc.; California Independent Convenience and Grocery Stores; California Packaged Goods Assoc.; California Restaurant Assoc.; Chevron Corporation; Circle K Stores; Coors Brewing Company; Deluxe Media Management; Entertainment Communications Network; Motorcycle Safety Foundation; Miller Brewing Company; Network of Employers for Traffic Safety (NETS); Rob Ross Legislative & Government Relations; T.E.A.M. Coalition; San Diego State University, and the US Navy/Naval Safety Center

RCC FOUNDING SUPPORTERS: Beer Institute; US Department of Transportation/NHTSA. In addition to the Founding Members above, alcohol industry supporters of RADD include Bacardi, Brown-Forman and Diageo.

COLLEGE PARTNERS

2015 COLLEGE PARTNERS: Cal State University Bakersfield, Cal State University Channel Islands, Cal State University Dominguez Hills, Cal State University Fresno, Cal State University Fullerton, Cal State University Long Beach, Cal State University Northridge, Cal State University Sacramento, Cal State University San Bernardino, Cal State University San Bernardino-Palm Desert, Cal State University San Jose, Cal State University San Marcos, San Diego State University, Concordia Irvine University, University of the Pacific, university of Redlands, University of San Diego, University of Souther California, Whittier College, University of California Berkeley, University of California Davis, University of California Irvine, University of California Los Angeles, University of California Riverside, University of California Santa Barbara, University of California Santa Cruz, University of California San Diego, College of the Desert, Long Beach City College, Orange Coast College, Rio Hondo Community College, Riverside City College, Sacramento City College, San Bernardino Valley College, Santa Barbara City College, City College of San Francisco.

2014 COLLEGE PARTNERS: San Diego: San Diego State University (SDSU), USD, UC San Diego, CSU San Marcos; Orange County: UC Irvine, CSU Fullerton, Concordia; Orange Coast CC; Los Angeles: USC, UCLA; CSU Northridge; Rio Hondo CC, Whittier College; SCU Long Beach, Long Beach Bity College; Inland Empire: UC Riverside, CSU San Bernardo, University of Redlands; Central Coast: UC Santa Barbara, Santa Barbara City College; Cal Poly San Luis Obispo, CSU Channel Islands, Central Valley: CSU Bakersfield, CSU Fresno; Sacramento: UC Davis, CSU Sacramento (Sac State), University of the Pacific (Pacific), Sacramento City College; South Bay/SF: UC Santa Cruz, CSU San Jose; City College of San Francisco.

RADD's California College DUI Awareness Project

More Information

Download the PDF! Download
Or visit CollegeisRADD.org
The primary purpose of the RADD “What’s the Plan? / I don’t let my friends drive drunk... Do You?” campaign is to encourage young adults ages 21-34 to utilize designated non-drinking drivers or alternative transportation, like taxicabs, each time they go out. The role of local retailer outlets is to provide incentives such as discounts on food or free non-alcoholic beverages to customers who show their RADD designated driver rewards cards and indicate that they are the group’s designated sober driver.

RADD CARD

The RADD Card is a pre-paid card used for cab rides to get to your destination safely. Becoming a RADD Card Member creates peace of mind that you have a ride when you need it, your card is loaded and ready to go when ever you are!

Consider your RADD Card an easy to use, risk intervention tool that promotes healthy and safe lifestyle choices. Being a RADD Card Member, your taxi is already paid for – you just enjoy the ride!

Visit RADDCard.com

Contact Us

For more information about RADD and the RADD Coalition, please contact:

RADD 4370 Tujunga Avenue, Ste 212
Studio City, CA 91604
818-752-7799 phone
818-752-7792 fax
General Manager
info@radd.org
www.radd.org

RADD-HBO SMASHED Community Kit

To combat the high incidence of teen crashes nationwide, the Recording Artists, Actors and Athletes Against Drunk Driving (RADD) Coalition and the National Highway Traffic Safety Administration (NHTSA), both members of the National Organizations for Youth Safety (NOYS), have joined forces with private and public partners. The coalition promoted a campaign aimed at fostering dialogue between parents and teens and teens and their peers on the importance of not driving impaired, buckling up, maintaining safe speeds and preventing underage drinking. The campaign is in collaboration with HBO Family and its hard-hitting documentary, Smashed: Toxic Tales of Teens and Alcohol with an accompanying community kit. To order the kit for your school or community group, please go to http://www.noys.org/.

Coalition partners include:

  • • Founding chair: RADD, the Entertainment Industry's Voice for Road Safety
  • • HBO Family
  • • National Organizations For Youth Safety (NOYS)
  • • Students Against Destructive Decisions (SADD)
  • • Family Career and Community Leaders of America (FCCLA)
  • • Bacchus and Gamma Peer Education Network

Federal RADD Youth Coalition partners:

  • • US Department of Transportation (lead)
  • • SAMHSA, an agency of the US Department of Health and Human Services
  • • US Department of Education Office of Safe and Drug-Free Schools
  • • US Department of Justice Office of Justice Programs/OJJDP
  • • US Navy, the Navel Safety Center and Command Naval Region Southwest