Founded in 1986 as Rockers Against Drunk Driving, RADD® advocates the use of designated drivers, ride-share services, and control behind the wheel, making responsible behavior the norm. RADD’s core message: HAVE FUN. BE SAFE
- It’s time to get RADD!
- RADD has been out in front reaching young audiences with impactful , far-reaching campaigns for four decades.
- We’ve been winning. Until now. Deaths and injuries are up despite government, corporate and traffic safety leaders’ best efforts.
- #1 on RADD’s Radar for 2018 – the rise of disturbing new behavior that mixes drugs, drinks AND speed behind the wheel,
- This is our fight and RADD’s unique niche. But we can’t do it without your help!