RADD^® is committed to eliminating the root causes of drunk and dangerous driving crashes. We need to convince people to separate the act of consuming alcohol or cannabis from the act of driving a car. They are not compatible. Your lifestyle is your business, unless you take it on the road, then it’s everybody’s business.

RADD^® prioritizes saving lives by spreading awareness of the Safe Systems Approach to road safety that says responsibility is shared across all sectors and roadway users. It starts with Safer People.

People are fragile and human. They make mistakes. So if cars were smarter, roadways were safer, speeds were slower, and emergency post-crash care was faster, fewer people would die in traffic crashes.

Keeping streets safer through technology and strategic partnerships with musicians, artists, state highway safety offices, municipalities, hospitality zones, rideshare providers, transit agencies, alcohol beverage manufacturers, media outlets and military supporters, we can help make a difference and save lives.